I facilitate the life-centered design process to translate research into strategic objectives and brilliant design directions. Bringing together interface design, management, and applied social sciences, I help organizations build design teams and create meaningful digital experiences that customers adore.
Journey so far
June '22 - Present
Senior User Experience Designer
Identified and owned design problems end to end, from discovery to execution for programs within Hardlines Customer Experience & Automotive teams. Leveraged my deep understanding of Amazon’s design systems to turn complex user journeys into elegant responsive experiences for our customers as well as conducting regular usability studies to validate existing designs & new ideas.
Dec '20 - Present
Head of Design
Leading the design team at BCM Next from conception to launch of an AI orchestrated digital platform that assists all businesses resilience needs, providing the user with advanced data analytics, and monitoring their certified business continuity programs in action.
Education Design Lab
Aug '21 - Present
Helped teams at the Lab across projects to design models, including working on the ground with learners, institutions, and employers across the learn-to-work ecosystem, to build a more relevant, accessible, portable, and visible education system for learners.
Jan '21- May '21
As a part of an integrative studio engagement, We designed strategies to help the international space station secure the future of space exploration. We created meaningful solutions that brought the Space Stations’ research to earth in a more approachable and effective way.
School of Design
MS in Strategic Design & Management
The program is designed to train students to deal with the need of businesses and organizations addressing complex 21st-century economic, environmental, and social challenges. Students gain critical design-based skills while developing sophisticated perspectives on organizational management and strategy, financial and environmental sustainability, entrepreneurship, and ethical leadership.
GPA : 4/4
Dean’s Merit Scholarship Recipient
Aug '19 - Jan '20
Led multiple projects and managed a team of UX & UI designers, graphic designers & animators. I framed challenges and set the course for compelling brand, service, product, and systems solutions that delivered tangible impact across a wide range of industries including E-Commerce & Telecommunication
July '18- July '19
Led the strategy & design phase to recreate the experience of learning in person at the convenience of one’s home. Designed & launched a gamified platform that brings 21st century skills like Mixed Reality and Artificial Intelligence to K-12 students through interactive experiences.
Dec '16 - June '18
UX Design Specialist
I facilitated and designed the ‘Block Icon Editor’ of Simulink, an interface that allows engineers to create high quality, visually appealing SVG Icons from scratch in a few steps along with improving the block search interface that helps Simulink users quickly discover blocks right on the canvas.
School of Design
B.Des User Experience Design
The program teaches students how to design and evaluate digital interfaces (e.g., websites, software products, and mobile/tablet applications) from a user-centered perspective, with an emphasis on understanding users and their contexts and applying that knowledge to make digital tools more user-friendly and engaging.
GPA : 3.7 / 4
1st Academic Excellence Award.